With global businesses growing faster than ever in the internet age, the need for professional translation is now highly felt as for any global business to succeed, it needs to reach out to clients and communicate well their selling message and hence become more profitable.
Firstly, translation shouldn’t be understood as not just changing words into different languages; it goes beyond that because it deals more with contextual and cultural aspects.

Professional translation helps the business grow globally

Professional translation is vital for any business that looks to grow globally because among many reasons international business fail or slower in sales is the uniqueness of the market not just due to geographical barriers but also due to cultural and linguistic features.

By understanding and learning the local language, you understand what makes members of a certain society of people to buy and you can comprehend the ideas and thoughts that may be different from your own culture and this is where professional translators come in.

Business sales messages localized

Any business needs its services and products information communication localized so as to be adapted to the audience and that’s an expertise owned by professional translators which will benefit the business in need of professional translation services.

Professional translators adapt messages form one language to another while maintaining its style, intent, expression and context. Note that a petty mistake can cost a business, so, every time you launch new product or service in a foreign land with new customers unfamiliar with the language of your product, a professional translator for the messages accompanying the services you bring on market will be vital.

If customers understand the message by sellers, they will feel comfortable to purchase and it is in that way that the businesses grow.

Professional translators help in ensuring the brand’s message is clearly communicated and not misinterpreted by the clients as a simple language mistake can have a long-time implication on a business. 

Wider audience and revenue increased

One of the biggest advantages of using translation services for your business is the ability to reach a wider audience. By translating your content into the local language, you can connect with local customers adding to those you have elsewhere all over the world. This can help you expand your customer base and increase your revenue. Additionally, it shows that your business is committed to inclusivity and diversity, which can improve your reputation and brand image.

For some people, respecting their national language is as important as respecting them as individuals because they take their language and culture as their own identity.

Professional translators are fluent and familiar with languages of the customers and target market. This puts them a step ahead of machine translators like Google Translate that is free but not always accurate and less contextually correct. Different from what machine translators can offer, professional translators will translate messages with maximum precision and quality.

Translation helps businesses know clients’ needs and competitor’s weakness

The need for translation of your services and products in the target market language helps the business better understand what the clients want. This is because people express themselves better in their first language than in the second one and there are people who understand and can’t communicate effectively in a language that is not first to them and they mostly make the largest number of the population and of the buyers, of course.  

If services and products are available in the clients’ language, then customers are freer and more open to reveal what they know, understand about a certain product which helps business owners know which area to improve. Here also, they know where the competitor has more strength or weaknesses and hence act accordingly.

Local businesses, as small as they may be, already have a greater chance because they know the language and local customs of customers, therefore, translation will help your business get more familiar and reliable and take steps against competitors.

For the case of Rwanda, 99% living in Rwanda speak Kinyarwanda, the national and mother tongue of Rwandans, meaning that the very little number of the Rwandan population making the largest number of buyers can’t understand the seller’s messages in foreign languages unless translated.

Higher chance to buy when product or service information is in clients’ language

54% of online customers abandon the purchase on the eCommerce platform’s checkout page while research shows that over 70% of consumers are more likely to buy a product or service with information in their language.

As clients understand sales messages in their language, there is a high chance that they will act as unpaid mouth-to-mouth marketers which increases the number of customers indirectly.

Sales messages accurately translated make customers feel recognized and understood especially if it’s not the norm for your competitors.

Using the local language as you carry out your business helps the business build connections very easily.  Translation is the gateway to your business success in a foreign community and it is vital for your company to give it the importance it deserves by looking for a professional translation service company and see your business grow.